H2.O
Hong Kong is a fast-paced city, Hongkonger live in a hectic lifestyle and forgot the good old days of Hong Kong. From the theme of "Unbottle Water" in HK4As students' award 2020, we held a campaign called "H2.O". Hopefully, Hongkonger can find the good old days of Hong Kong from our H2.O water dispenser, warming their hearts through Leslie Cheung voice and his song.
H2.O Water Dispenser
We redesign the water dispenser and bring Leslie back to life in our H2.O water dispenser. As we find out Leslie have a song called "H2O", we adapted the lyrics from this song to become an advertising jingle. The rebirth Leslie would sing this song and use his voice to chat with Hongkonger in the water dispenser.
H2.O water dispenser would give Hongkonger a 2.0(new) lifestyle and the habit of filling water. Also, bring Leslie back to life in a 2.0 way in the H2.O water dispenser.
Logo Design
The logo design in an 80's style with a bold stroke. Combining Leslie's signature to show that he is a commercial endorser of the campaign.
We adapted the lyrics of H2O and invite people to cover the song "H2.O" with Leslie's voice.
曲: Kase Kunihiko
詞: 歐陽穎思 林曉睛 梁恆綱
編: 黎小田
H2.O Jingle
挑竹籤 七巧板
青春的我試過擁有
黑膠的聲 很想再聽
舊日你值得驕傲
膠樽也沒濫用
誰人來重拾這夢
救這世界 由你開始
H2O 可否快快用力助我再次見到你
H2O 今生今世再也無憾了
他眼睛 卻帶笑
今生今世 不羈的風
你與我也 一追再追
現在你值得驕傲
他今世是偶像
你與我重拾這夢
向這世界 say Leslie Cheung
H2O 可否快快用力助我再次見到你
H2O 今生今世再也無憾了
Case Video
Show the idea with storytelling and demo the H2.O campaign.
