top of page

BT21 Project

BT21 Poster

As BT21 is a representative of #Global #Millennials and #Trending. Teenagers all around the world may notice this brand. Hong Kong is an example. The concept is: There was one photo about the heartbreaking moment when the teenage girl protestor was arrested and dropped her pink rabbit keyring in the Hong Kong protest start in 2019. The pink rabbit keyring actually is Cooky (One of the BT21 Characters). This makes me impressive, and has this idea to combine BT21 and Hong Kong protest to share the information through BT21.

BT21 Halloween Poster

As Halloween is coming, I made this poster to publicize the brand of BT21. It shares the concept of BT21 characters that hailing from Planet BT and lives in the Earth for celebrating Halloween.

BT21 TVC

30 sec of TVC is about the introduction of BT21's characters. The characters of BT21 is made by BTS (the famous K-POP group), therefore I put BTS from the TVC beginning to show the creator of BT21 and the world change to the virtual world after the planet collision.

bottom of page