「疫轉世界」
Due to the COVID-19 ravages the world, Hong Kong also gets affected. Many Hong Kongers can not go travelling. They can only watch the travelling program or surf the internet to feel the travel feeling.
In our study, we find out 759 Store import the products through delivered straight from the source help the Hong Kongers buy the foreign product easily.
Therefore, we would like to focus on this marketing strategy, enlarge the idea of import product and combine the situation of COVID-19 to become the main idea
Case Video
In the campaign of "疫轉世界", we would like to bring back the travel feeling to Hongkonger. Therefore, we mainly use the elements of monopoly, globetrotting and miles in our design.
We also plan to open the pop-up store call "整喼待發" to warm up the campaign in advance with the game of pushing the suitcase to get the prize.
Hopefully, Hongkongers can regain the travel experience and get relaxing through "疫轉世界" in the COVID-19 situation.
Logo Design
We use arrow and Earth to become the main element of the campaign logo design. Combining together and forming an effect to rotate the Earth. With aeroplane rush out from the Earth to show the idea of travel around the world.
Motion Poster
15-sec motion video for Instagram story advertising.
Main Visual
The flight attendant is the main characters in the campaign.
Therefore, we show the flight attendant sits on top of the aeroplane and flies past the tourist spots in the main visual design. Hopefully bringing out the feeling of globetrotting.
Promotional Poster
A3 print advertisement.
Tourist Spot Icon
We also paint some icons of the tourist spots for the monopoly map.
Monopoly map
We develop a monopoly game in this campaign, breaking down the Hong Kong map into 5 maps (Hong Kong, Asia, Southeast Asia, Europe and North America) and placing the tourist spot of different countries in all the 759 store location. The participant can get the miles when they shopping in the tourist spot.
Format
Participants can use their suitcases to push them to the prizes they want, and the final winner can get 759 Store related rewards. For example, 759 snacks, luck bags, miles, or coupon.
Overall
We design the Pop-up Store as a boarding gate with the tourism spot graphic board to give the boarding and travelling feeling. Hopefully, we can use the pop-up store to attract more target customers to download 759 Apps and participate in our activities ”疫轉世界”.
Reward
These rewards will be stored in the mobile apps of the participants in the form of QR codes, and then they can be redeemed at any of the 759 branches one week after the pop-up store is over.
「整喼待發」POP-UP STORE
A model for demonstration.
